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6 Best Online CBT Services We Tested

Cognitive behavioral therapy, known as CBT, is an incredibly popular therapy modality (or type of treatment) based around recognizing and learning to change negative, unhelpful, or harmful thoughts. “The goal of CBT is not ‘positive thinking’ but rather ‘realistic thinking,’” explains Dr. Judith Beck, President of the Beck Institute, which specializes in CBT. It’s the most-studied modality of therapy, and it’s been proven effective to help treat a wide range of issues—from anxiety and depression to obsessive-compulsive disorder and even chronic pain—for a wide range of people, from kids to adults. You can even find couples therapy that uses the principles of CBT. 

More good news: CBT lends itself well to online therapy. In fact, studies bear out that it’s just as effective as in-person therapy. However, the flexibility of CBT means you might have to work a little harder to find the right provider, one who can make this adaptable modality work for you. “Sometimes CBT is mistakenly thought of as a very specific, one-size-fits all type of treatment,” says Dr. Steve Weissman, founder of NYCBT, a therapy practice, but “there is so much variety to how CBT can look depending on a person’s needs.” 

That’s where I come in. I’m a licensed social worker and Verywell Mind’s Mental Health Editor, and I’ve spent the last three years researching, testing, and reviewing 55 different online therapy services to tease out the differences between the many services that offer CBT. After delving into my extensive testing results based on years of insights, these are the best online therapy companies for accessible, useful CBT therapy.

Compare Our Top Picks


Best for Anxiety and Depression

Brightside

Best for Anxiety and Depression Brightside

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People seeking CBT for anxiety and/or depression

Yes, check to see if your insurance is accepted

$95 to $349 per month, billed as a monthly subscription

Individual therapy, teen therapy

Video, unlimited messaging

Yes

Online-Therapy.com

Best for Couples

Online-Therapy.com

Best for Couples Online-Therapy.com

See Retailer

People looking for individual or couples therapy entirely based in CBT

No

$60 to $120 per week, billed as a monthly subscription

Individual therapy, couples therapy

Live video, audio, messaging

No


Best with Insurance

Thriveworks

Best with Insurance Thriveworks

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People who want to use their insurance to pay for their CBT sessions

Yes, 585+ plans, check to see if your insurance is accepted

$200-$240 for intake sessions, $160-$195 for follow-ups

Individual therapy, couples therapy, child/teen therapy, family therapy

Video, phone, in-person

Yes

Wellnite company logo

Best with Additional Tools

Wellnite

Best with Additional Tools Wellnite

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People who want tools to be able to track their progress in therapy

Yes

$75 per session for individual therapy, $135 per session for couples therapy

Individual therapy, couples therapy, child/teen therapy

Video

Yes


Most Flexible

BetterHelp

Most Flexible BetterHelp

See Retailer

People who want to start therapy right away

No

$70 to $100 per week, billed as a monthly subscription

Individual therapy

Video, phone, messaging

No

Amwell

Best for Chronic Pain

Amwell

Best for Chronic Pain Amwell

See Retailer

People who want to use CBT to treat specific issues, such as chronic pain

Yes, check to see if your insurance is accepted

$99 per session

Individual therapy, couples therapy, child/teen therapy

Video

Yes

What to Expect From Online CBT Therapy

  • How does CBT work? As Dr. Weissman explains, “CBT is probably best known for taking a look at what’s going on right now, what’s keeping you stuck, figuring out what patterns of thinking and behaving are contributing to that, and developing strategies and skills for changing them.” Your therapist will also assign you homework between sessions so that you can practice the skills you’re learning in therapy until you can do them on your own. 
  • Who is CBT for? The short version is: many people. The longer version comes from Dr. Beck: “CBT is effective for the treatment of many different mental health conditions including anxiety, depression, PTSD, substance misuse, ADHD, eating disorders, OCD, personality disorders, and many others. It can also be helpful in helping people cope with medical conditions like chronic pain, chronic fatigue syndrome, obesity and overweight, diabetes, migraine headaches, and more. Finally, CBT can help with quality-of-life concerns like anger, procrastination, relationship issues, stress, and poor sleep.”
  • How much does it cost? The prices of the companies on this list range from $60 a week to upwards of $195 per session.
  • Will insurance cover it? Possibly. Some of the companies on this list accept insurance, while others offer out-of-pocket subscriptions instead. Most companies that take insurance will let you search to see if they accept your plan during or after sign-up.
  • How do we meet? The cheapest plans are messaging-only, meaning you can contact your therapist via text as often as you want, with a certain number of responses guaranteed. You also always have the option of meeting with your therapist via video call. One company on this list (Thriveworks) also offers in-person sessions in certain locations.
  • Is it confidential? Be sure to read through any company’s privacy policy to better understand whether it is HIPAA-compliant (HIPAA is the law that protects personal health information) and whether it shares any private information with third parties; we recommend opting out of data collection.
  • What’s the time commitment? It depends. CBT is designed to be a short-term treatment, often lasting only six to 20 or 24 sessions. However, some therapy seekers might feel they need more time—and that’s ok. In terms of individual sessions, the companies on this list offer 30 to 60-minute appointments, and all assign homework to be completed between sessions, which requires additional time each week.
  • What makes a good CBT therapist? According to Dr. Beck, “a good CBT therapist will take a holistic view of their client’s health and mental health and focus not only on symptom reduction, but on their strengths, resources, values, and aspirations.” Look for a therapist who is flexible in their approach and is willing to work with you to identify and tackle problem areas in your life.

How Much Does CBT Therapy Cost? 

Out-of-pocket, the CBT services on this list can cost as little as $60 per session (for Online-Therapy.com) or up to $240 or more. 

Some companies, such as Brightside, Thriveworks, Wellnite, and Amwell, accept insurance, which means that you will only be responsible for your copay per session. Other companies that don’t accept insurance or are not covered by your particular insurance plan may charge an out-of-pocket rate. This could be a fixed rate or a rate that changes based on your location, the qualifications of your therapist, and how in-demand the company’s services are where you live. 

Other companies offer subscriptions, meaning you pay a certain amount per month in order to access certain weekly services (such as unlimited messaging and one therapy session per week). Messaging-only plans are the cheapest, though as a therapist, personally I feel as though plans with video or at least phone sessions included are the most effective.

How I Reviewed CBT Online Therapy Services

As Verywell Mind’s Mental Health Editor, I’ve spent years testing and surveying real therapy users and reviewing their experiences to help rate and share the best online therapy services. 

Firsthand Experience

I’ve reviewed 55 different online therapy companies using 65 different testers over the past three years, publishing 153 reviews.

For this story, I evaluated all of my testing insights from companies that specifically offer CBT as a therapeutic modality and reviewed my testers’ experiences with the CBT services they received. This included how knowledgeable their therapists were with the tenets of CBT, the specific CBT-based approaches they used in sessions, and the homework they assigned my testers to complete between sessions to strengthen their CBT skills.

I asked each tester to try each service for at least a month, which usually meant between two and six sessions at each company. I also asked testers to switch therapists partway through, if possible, in order to get a holistic idea of the offerings and quality of each company. My testers were located all across the United States and abroad, meaning I gained extensive information about each company’s services in a variety of areas.

Expert Interviews

I also spoke to two CBT experts who founded their own CBT practices and provided insight about what CBT is, who it’s best for, and the most optimal way of using it in the treatment of mental health concerns.

  • Dr. Judith Beck, President of the Beck Institute
  • Dr. Steve Weissman, founder of the New York therapy practice NYCBT

User Surveys

I surveyed more than 8,000 therapy clients who are currently using one of the 55 online therapy companies tested or who had used one in the recent past. I collected 350 different data points in which I asked users to evaluate each company’s services, from their therapist’s qualifications to whether they found a therapist who met all their needs to how they’d rate the company overall. 

Here, you can see a full breakdown of our online therapy research and testing process on Verywell Mind.

Why Trust Verywell Mind

Hannah Owens is Verywell Mind’s Mental Health Editor. Hannah is a licensed social worker with a clinical background in community mental health. She’s worked at programs treating those with serious mental illness, providing both individual and group therapy. In her time at Verywell Mind, Hannah has designed and run years of online therapy testing, overseeing and editing reviews of the top online therapy companies out there and writing and editing roundups of the best online therapy services based on our extensive and thorough testing. Hannah brings her unique combination of both clinical and editorial expertise to her work for Verywell Mind.

  • Licensed social worker since 2019
  • Clinical background in community mental health
  • Specializes in serious mental illness
  • Believes in the mission of online therapy to make mental healthcare more accessible

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